New BT innovation showcase to benefit financial services firms

BT has announced the opening of a new customer experience showcase for its financial industry clients. Located at its Adastral Park research and development hub in the UK, it demonstrates how digital innovations can be securely adopted throughout a financial services organisation to improve efficiency and customer experience while creating a platform to drive growth.

In the UK and globally, financial services companies are rethinking how they interact with customers to take advantage of digital technologies while responding to changing regulations and competition.

To help them meet these challenges, BT has created a new financial services innovation showcase featuring more than 20 practical solutions spanning customer interaction, employee productivity, operational efficiency and security.

A visit to the showcase allows financial services firms' key decision makers to try out the latest fintech innovations such as intuitive and interactive digital signage, personalised video and remote expert solutions. This will help them to understand how their organisation can provide anytime, anywhere multimedia service to customers.

Ashish Gupta, President of UK and Global Banking & Financial Markets at BT's Global Services Division said, "to succeed in the digital world, financial services firms need to be data driven, customer obsessed, hyper connected and super agile. For many firms currently operating a complex mix of old and new technologies, this presents a significant challenge.

"Our new innovation showcase combines the latest fintech solutions with BT's hands-on experience of serving some of the world's leading banks and insurers over the past 30 years. For banking and insurance business leaders at every stage of their digital transformation journey, we can show how technology, complemented by person-to-person contact, can securely and efficiently meet the needs of their customers while creating a platform for innovation and growth."

BT operates a global network of customer innovation showcases with facilities in London, Sevenoaks and Adastral Park in the UK as well as Amsterdam, Beijing, Brussels, Delhi, Dubai, Hong Kong, Jakarta, Johannesburg, Kuala Lumpur, Madrid, Milan, Mumbai, New York, Paris, Shanghai, Singapore, Sydney and Tokyo.

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