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NHS chooses P-Wave to deliver cancer warnings for men

The NHS has chosen P-Wave to put the message ‘Blood in your pee? Contact your GP practice’ on urinal mats in thousands of men’s toilets across the country.

Pubs, restaurants, shops, hotels, and sports stadiums will be among the public places using the lifesaving mats with men’s workplaces also targeted. The NHS push comes alongside a new survey found that nearly half of men (46%) thought blood in pee was not a symptom of cancer. And two-fifths (39%) of men surveyed said they would wait until they’ve noticed blood in their pee multiple times before seeing a GP.

The new findings also show that just over half of men in England use a public urinal at least once a week and the majority of men (71%) said they would be more likely to contact their GP practice if they saw messaging on a urinal mat and were experiencing blood in their pee.

Health chiefs believe this partnership with P-Wave will enable the NHS to place vital cancer awareness messaging in public urinals, a relevant location where symptoms such as blood in pee may first be noticed.

Dave Carson, P-Wave Managing Director said, “We are proud to be working with NHS England on this first-of-its-kind partnership, which offers a creative yet simple way to convey a potentially life-saving cancer awareness message.

“We are delighted that through our P-Wave urinal mats, we can encourage people to check for blood in their pee and to contact their GP practice if they spot it and are excited to share these with our customers and play a part in helping spread this important message.”

Data shows that more people than ever before are being seen and treated by the NHS for cancer. In the last year, the number of people receiving lifesaving checks for cancer hit nearly three million (2.92m) – more than any other year on record.

Diagnosing cancer early means it is easier to treat and can save lives, which is why the NHS is urging people to be aware of changes in their bodies and contact their GP practice if they notice symptoms that could be cancer.   

Professor Peter Johnson, NHS England National Clinical Director for Cancer added, “having blood in your pee, even just once, shouldn’t be ignored because it can be a sign of cancer, so it needs to be checked out by your GP team.

“Cancer survival is at an all-time high, and we’re seeing more cancers than ever before being picked up at an early stage, and this partnership with P-Wave is just one of the many ways we are helping people to be aware of possible cancer symptoms. While this initiative is about helping men spot the signs of cancer, everyone needs to be more aware, please look for any changes that may be unusual for you, and get checked out early, it could save your life.”

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