Fresh Relevance, a Dotdigital company, has been selected by Optibac Probiotics for its personalisation platform to power personalised experiences for its customers across emails and the website.
By selecting Fresh Relevance to power personalisation across its website and email marketing, Optibac will be driving online sales with a more engaging and tailored cross-channel experience. The business will take advantage of the feature set within the Fresh Relevance platform, including email and web personalisation, triggered emails, and behavioural and social targeting.
Mike Austin, CEO & Co-founder at Fresh Relevance said, “We’re delighted to welcome Optibac to the Fresh Relevance family and are excited to help them provide a more relevant experience across customer touchpoints.”