Pentel’s recently reported cinema campaign for its quick drying EnerGel range launches in the UK today (4th Aug) and will run for the entire month with coverage in Ireland to start mid-August.
The highlight of an ongoing campaign for EnerGel, targeting 16 – 24 year-olds, which began in April, the 30-second commercial will appear in cinemas nationwide, before summer blockbusters such as Transformers: The Last Knight, Spider-Man: Homecoming and many more.
The commercial sees the reappearance of the ‘blue people’, who made their debut in a TV commercial for EnerGel in 2012 and 2013. Its core message focuses on EnerGel’s quick-drying ink, which reduces smudges and smearing, delivered with humour and memorability.
Now available in 12 ink colours EnerGel is Pentel’s flagship writing instruments range, enjoying widespread distribution in commercial, retail and education sectors.
Wendy Vickery, Pentel Marketing Manager said, “we’ve been focusing on the most influential periods when students are looking for the best stationery to help them get organised for the new term. During the all-important exam time we introduced our ‘Stick With it’ EnerGel campaign message through a sustained series of social media posts, videos and vlogs, and now we’re ramping up the activity to peak in August, with cinema advertising, a fantastic Facebook game and competitions.
“Targeting over one million young people with a hive of varied and fun activity, we’re confident of high demand for EnerGel this summer and beyond.”
On the week commencing 7th August, Pentel is also launching a game via its Facebook page, www.facebook.com/penteluk, inspired by the ink spot people in its commercial. The game challenges players to load a slingshot with the correct colour of ink spot to fire a full stop at the end of a sentence. Players have 45 seconds to complete as many sentences as possible and the best scores will be published on a leader board, with the top three each day winning prizes of Pentel product bundles.
Alongside Pentel’s campaigns for the summer, Vlogger Kaitlin Dobson, who created videos providing top tips for exam revision and back to school or university, in association with Pentel, is running a competition on her Instagram page offering subscribers a chance to win a fantastic prize of Pentel products.