The Incentive Marketing Association (IMA) has honoured PFU’s Imaging Channel Program with two Circle of Excellence Awards. PFU (EMEA) Limited received the awards together with its partner Power2Motivate in the categories of Consumer Offer/Branding Program/Customer Loyalty and Sales Incentive. This is the first time that these two accolades have been awarded to a single program.

The IMA established the Circle of Excellence Awards in order to identify and recognise outstanding examples of incentive and loyalty programs which motivate and drive results. The Imaging Channel Program developed by PFU (EMEA) Limited was benchmarked against the best loyalty programs created between January 2016 and April 2017 from across the globe and evaluated against three criteria: program creativity, program execution and program results.

Mike Landry, IMA Circle of Excellence Chair and Vice President Special Markets at Tumi said, “businesses today are looking for every advantage, whether it’s creating a highly engaged workforce, improving customer loyalty or increasing sales. The Circle of Excellence winners have shown a panel of industry leaders that they have the expertise to meet and exceed their business goals.

PFU (EMEA) Limited launched the Imaging Channel Program for the EMEA region in 2016 to equip resellers with the right blend of insight, expertise and incentives to take advantage of the dynamic document capturing market. The program gives partners access to an education and certification program and offers comprehensive training, certification and support. In addition, the Imaging Channel Program grants resellers access to the reward scheme, Imaging Rewards, offering a range of benefits for developing business with PFU. Having established the new Imaging Channel Program, PFU saw a growth in sales.

Neil Walker, Senior Manager Channel Marketing, PFU (EMEA) Limited added, “over the last year, we have made it a priority to advance our Imaging Channel Program. We are focusing our efforts on developing new business relationships and helping our channel partners increase their participation in the rapidly growing digitisation market. I am very proud of the recognition PFU has earned through this prestigious global award.”