This New Year marks the 100th anniversary for Japanese writing instrument brand, Pilot Pen. To celebrate the milestone, Pilot and popstar Mika have decided to join together to celebrate in a suitably creative, colourful, and fun way.
Pilot asked Mika to redesign three of its best-selling ranges, to create a collectable ‘Pilot by Mika’ range of limited edition pens. The Limited Edition pens are available now and consist of a mixture of colourful, weird, playful barrel designs, inspired from pop culture themes, Pilots’ maritime origins (founders were sailors), and candy stores.
Stuart Barker, Marketing Manager for Pilot Pen UK said, “we are very excited to have Mika on board to help us celebrate our 100th birthday in a unique way for the writing instrument market. The pens look amazing and I’m sure will be extremely sought-after by both fans of Mika and of our top-selling products, who are looking for a twist on the usual barrel designs.”
The Pilot V5, G2, FriXion Ball and FriXion Clicker are all available as Limited Edition Mika editions in loose, blistercarded and counter display formats.
Mika added, “it’s a pleasure to celebrate Pilot’s 100th anniversary together with you and to create a special project for this birthday. Pilot has been part of my life, I grew up with these pens, learning how to write properly, and also learning how to draw. So, using these same pens that we now have in our design studio today, we’ve created another world and our versions of Pilot pens for this birthday. It’s an honour, I am so happy to be actually drawing these things that are going to be part of something so iconic.”
The Mika editions are launched by The Pilot Pen Company (UK) Ltd in January in the UK and will be available only during 2018.