• Retail apps failing to meet consumer expectations

        • Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.

          Despite a third of UK consumers admitting to downloading more retail apps in the last 12 months than they did in the previous year, just 40 per cent said they were satisfied with the current offering.

          Nick Black, CEO of Apadmi said, “new technology is making it possible to offer a genuinely personalised mobile retail experience, helping consumers make purchasing decisions and even recommend new products, and apps are an ideal platform to deliver this service.

          “Retailers should use these findings as a kick-start to improve their apps before consumers start to turn away.”

          The report, by mobile app developer Apadmi, found that nearly one in five consumers would like to see retailers invest in more innovation to improve apps, while 30 per cent would be more likely to use them if they could do more than just browse and buy.

          Only a third of app users said they had noticed any kind of improvement in the shopping tools they have previously downloaded and, worryingly for retailers, more than a quarter said they would think less of a retailer that developed an app but failed to update it regularly.

          Of those shoppers who said they wanted to see improved innovation or incentives to use apps, more than a fifth said they would prefer apps that could help them make purchasing decisions, or recommend products based on their browsing history.

          More than half said they would be more likely to download apps if they were offered specific rewards for doing so.

          Nick added, “these results sound a clear warning message to retailers that, while retail apps are becoming more popular with consumers, many are failing to meet expectations and deliver the kind of service customers clearly expect.

          To access the report, please visit: http://www.apadmi.com/retail-report-2017/

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Retailers still too complacent about digital transformation

          Retailers still too complacent about digital transformation

          Tuesday 20th Jul 2021 by clareb
          New research has revealed that the retail industry is dangerously underestimating the role that technology will play in building a sustainable operation that can thrive in the face of future pandemics, climate crises, and economic and political insta...Read More...
          UK workers hesitant to return to the office

          UK workers hesitant to return to the office

          Monday 19th Jul 2021 by clareb
          New research commissioned by Chargifi has revealed that despite restrictions being lifted, office workers in the UK are resistant to a full-time office return. The survey of 1,500 UK and US office workers found that over half of British workers...Read More...
          Hybrid working - don’t fake it to make it

          Hybrid working - don’t fake it to make it

          Wednesday 7th Jul 2021 by clareb
          Hybrid working should be viewed as one positive outcome of the pandemic, an opportunity for companies to revolutionise working practices and empower employees to improve their work-life balance.  Dan Harding, CEO, Sign In App explains...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue