Ricoh has launched Neon Pink toner to enhance the creative possibilities of the Ricoh Pro C7100X series for a range of print, from posters and invitations, to ticketing and advertising.
The Neon Pink toner has been developed for the fifth colour station on the Ricoh Pro C7100X series colour cut sheet digital production press. It allows print service providers to produce 'eye-catching' results that inspire highly engaging and effective campaigns.
The new toner also expands the colour gamut, enhances images and can be used as a solid or highlight or graphic colour. When combined with other process shades, it can create a neon palette. The toner is reflective under UV light to extend the range of printing possibilities offered by standard CMYK, white, or clear printing.
Eef de Ridder, Director, Commercial Printing, Commercial and Industrial Printing, Ricoh Europe said, "the Neon Pink Toner joins the highly successful Neon Yellow toner which has already helped creative print service providers develop impactful and vibrant print.
"Increasingly print service providers want the ability to offer quick, easy and cost effective high quality personalised print that stands out. This latest addition will open up numerous exciting opportunities."
The new addition supports a 'dramatic market expansion' of special effect enhancement capabilities for magazine, direct mail, retail and point of purchase markets. These and other capabilities will be on show at PRINT 17, Chicago, 10-14th September followed by Labelexpo, Brussels, 25-28th September.
The Neon Pink toner will be available from November. It is also retrofittable, which means existing clients can expand the capabilities of the Ricoh Pro C7100X presses they operate today.