• Ricoh exposes retailers and educational establishments as worst 'junk mail offenders'

        • Three quarters of branded communications sent by retailers and educational establishments across Europe are irrelevant, according to research commissioned by Ricoh Europe.

          The survey asked consumers across 22 countries about the communications material they received from brands and service providers. The majority of respondents (76 per cent) said the material sent to them by retailers was irrelevant, while 75 per cent said the same about content from educational establishments such as schools, colleges and universities.

          Ricoh Europe asked about the communications sent by organisations in seven different industries. The best performing, according to the survey, are financial services companies and public sector organisations, with 39 per cent and 42 per cent of respondents respectively saying these sectors’ communications are normally relevant to them. However, this means that there is no sector for which a majority of consumers feel communications are relevant.

          Sectors ranked according to irrelevancy of communications

          1. Retail
          2. Education
          3. Telecoms
          4. Healthcare
          5. Utilities
          6. Financial Services
          7. Public Sector

          The research highlights consumers mistrustful of how businesses handle their personal data. Retail was the industry least trusted with consumers’ data, with 74 per cent of consumers saying they don’t trust retailers. The sectors most trusted with consumers’ data were the public sector, financial services and healthcare, with around half of consumers trusting them (50 per cent 49 per cent and 48 per cent respectively). Perhaps not coincidentally, these are also sectors with rigorous regulations about how customer information is handled and used.

          Another key issue is the affect on sales with 63 per cent saying they would spend less with the offending business and 18 per cent saying they have taken their custom elsewhere.

          David Mills, CEO of Ricoh Europe said, “organisations need to wake up to their junk mail problem. At the moment they are overwhelming people with poorly targeted material that is eroding levels of trust, alienating potential customers and damaging their revenues. They need to realise that junk mail has a genuine, negative impact on their business.”

          Find out more at www.ricoh-europe.com/thoughtleadership

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • 2/3 European businesses to increase IT spend in 2021

          2/3 European businesses to increase IT spend in 2021

          Tuesday 11th May 2021 by clareb
          Dynabook Europe has revealed the results of its new research report, ‘The Hybrid Shift: Managing an increasingly remote workforce’, which shows that 65 per cent of European IT decision-makers have access to increased IT budgets this year ...Read More...
          Totality Services marks World Password Day with top tips

          Totality Services marks World Password Day with top tips

          Thursday 6th May 2021 by clareb
          Since 2013, the first Thursday of May each year marks World Password Day, promoting better password habits to stay safe online. With so many people working at home due to the ongoing pandemic, often without the IT support and protection provided...Read More...
          How remote working has changed issues faced by women in the workplace

          How remote working has changed issues faced by women in the workplace

          Wednesday 28th Apr 2021 by clareb
          Research from Yoppie has found that while remote working has improved pressures around appearance and PMS for women within the workplace, issues of fair representation and equal pay remain prevalent.  When surveyed by Yoppie...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue