Ricoh and marketing and Communications provider, MBA Group, have announced a new partnership signifying the UK’s first commitment to Ricoh’s continuous colour inkjet technology with investment in three Ricoh Pro™ VC60000 digital presses.
MBA, who provide print and secure handling of direct and transactional mail, are rolling out a £5 million strategic investment programme to provide a better communication platform to customers across all digital channels. Ricoh believes the Pro™ VC60000 will open up new markets for British printers by setting a benchmark for quality in its class as a result of its unique multi drop ink technology. The order follows installations across Europe including in Finland, the Netherlands, France, Germany and Sweden.
Benoit Chatelard, Vice President, Production Printing, Ricoh Europe said, “this first British announcement is part of a careful and greatly considered European launch plan for the Pro™ VC60000 platform. We are proud to lead the change for the graphic arts market. We’ve levered our 30 years of inkjet experience to constantly evolve innovative technology, allowing us to continue enhancing client value and increase client satisfaction as they grow and change for the future.”
The Ricoh Pro™ VC60000 will be supporting the marketing needs and expectations of the customers. The new ink jet technology with dynamic variable drop size provides combined print quality and high productivity with fast speeds.
Bachar Aintaoui, CEO of MBA Group added, “the digital revolution has transformed how consumers research services and products. To facilitate the price aware and privacy cautious consumer, companies must be able to navigate the ever changing communications landscape, taking advantage of new channels available to reach customers. This is exactly where the MBA Group is able to help companies”.
MBA’s investment is complements an expanding IT infrastructure and will begin in March, continuing throughout the spring months.