Research from Royal Mail has revealed the UK’s most popular hiding spots for Valentine’s gifts in the home. At the top of the list is the wardrobe (21 per cent) with under the bed (13 per cent) coming a close second.
Wardrobes were the favourite secret hiding place for adults in the north east (28 per cent), whilst London reported the highest number of people choosing to hide away their Valentine’s gifts under the bed.
The top five hiding spots for online orders and gifts this Valentine’s Day are:
- Under the bed
- The garage
- The loft
- The spare room
For around one in five UK adults, their gifts will come as no surprise to them as just over 20 per cent reveal they receive the same gift from their partner every year. The report found that this was higher for women as 24 per cent said they received the same gift every year compared to 16 per cent of men.
The report also found that the element of surprise is lost for around 10 per cent of UK adults, who say they have been able to tell what they are getting because of targeted advertising from websites visited by their partners online.
Men were found to be more generous than women. Nearly half (47 per cent) plan to buy a gift for their valentine this year while only 39 per cent of women plan to do the same. The report also that found adults in East Anglia (50 per cent) and those in Wales (47 per cent) are more generous than their counterparts around the UK.
With Valentine’s Day around the corner, Royal Mail’s Delivery Matters report also found that 74 per cent of customers feel more confident ordering online when they’re able to track their delivery.