The Ryvita brand has announced a brand-new partnership with Cancer Research UK. As headline partner to Walk All Over Cancer and Shine Night Walk, London, and an official partner to Race for Life, Ryvita will be encouraging more people to take part in Cancer Research UK events as part of a healthy lifestyle, whilst raising funds.

Today sees the launch of the ‘Raise more with Ryvita’ scheme offering a £5 donation from the brand toward the fundraising efforts of the first 5,000 people that sign up to Walk All Over Cancer via the special Ryvita sign up page www.cruk.org/raisemorewithryvita. In addition to this, throughout the summer, Ryvita will be capturing free finish line photos at selected Race for Life events.

Tessa Lomax, Marketing Manager at Jordans Ryvita said, “we are delighted to announce our support for Cancer Research UK  and because at Ryvita, we believe that healthy living should be enjoyable, we hope to encourage as many people as possible to take part, get active and raise money this year.

Emily Smith, Head of Events Marketing at Cancer Research UK added, “we are so pleased to welcome Ryvita to the Cancer Research UK family of partners. The brand will be a huge support in our efforts to continue to raise funds to beat cancer sooner. We look forward to approaching another exciting year of Cancer Research UK events with backing from Ryvita.”