• Scots top list of those most excited about Christmas

        • With Christmas just over a month away, the festive adverts are coming on our TV and shops are gearing up for the pending shopping spree. But how excited are different regions of the UK about Christmas, and who is going to spend the most?  
           
          New research by events marketing company Evvnt reveals all. It has commissioned an independent, nationally-representative survey among more than 2,000 UK adults. The respondents were asked how excited they are about Christmas and how much they predict they will spend on Christmas presents and activities this year.
           
          Just over half of those questioned (53.2%) said they are ‘excited’ or ‘very excited’ about Christmas. Women (58.4%) are far more excited than men (47.7%). Meanwhile, on average, UK adults are looking to spend £412 on Christmas related activities this year, amounting to a total combined spend of £20.5 billion across the country.
           
          But how does this vary by region? 

          1. Scotland (58.8% of respondents said they are excited or very excited) 
          2. London (58.5%) 
          3. North East (57.5%) 
          4. Yorkshire (56.5%) 
          5. North West (54.6%) 
          6. South East (54.1%) 
          7. South West (51.5%) 
          8. East Midlands (50.4%) 
          9. East of England (48.9%) 
          10. West Midlands (48.2%) 
          11. Wales (47.3%) 
          12. Northern Ireland (40.7%) 

           
          And how does where we live affect our Christmas outlay?

          1. London (adults in London expect to spend £512 on Christmas presents and activities this year)
          2. Northern Ireland (£486) 
          3. Wales (£446) 
          4. North West (£440) 
          5. West Midlands (£432) 
          6. North East (£426) 
          7. East of England (£417) 
          8. Yorkshire (£382) 
          9. Scotland (£375) 
          10. South West (£372) 
          11. South East (£356) 
          12. East Midlands (£335) 


          Richard Green, CEO and Founder of Evvnt said, “it’s still many weeks away, but Christmas is starting to consume people’s attention. Today’s research shows just how many people are already excited for the Christmas period, with Scots and, perhaps more surprisingly, Londoners topping the list of places where the festive spirit is really taking hold.
           
          “More impressive is the sheer amount of money that will be spent by the UK public over the Christmas season. From presents and parties to pantomimes and puddings, the country is estimated to spend a whopping £21 billion over the festive season this year – the trick for those organising Christmas events and activities is to ensure their marketing efforts lure in merry crowds to make the most of this busy time of year.”

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