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Sharp selects SQLI and Adobe for commerce platform

SQLI Digital Experience and Adobe have been chosen by Sharp Electronics Europe to complete an overhaul of its B2B strategic commerce platform in a multi-year project.

The new digital platform, built on Adobe Commerce, will serve both Sharp’s indirect and direct sales channel business, including its IT services business, print business, and solar energy business across 19 countries.

Jason Cort, Director of Product Planning and Marketing at Sharp said, “We needed to update our systems to not only work for our customers today but also for the future. Adopting digital technologies will boost our competitiveness and improve efficiency across Europe, but more importantly, will transform our customer experiences across the board.

“The Adobe platform will deliver a more consumer-orientated user experience, which is the benchmark today, and very important to our B2B customers.

“We also can scale up as and when the business requires.  Having a robust, flexible foundation like Adobe Commerce will help us keep pace with any market changes and accelerate our growth in the future.”

SQLI and Adobe were chosen following a competitive pitch and SQLI will be delivering the design, build, and support for the new platform.

Jonty Sutton, UK CEO of SQLI Digital Experience said “it’s a real privilege to be working with such an iconic brand like Sharp, its in-house project team, and our long-standing strategic partner, Adobe.  The project is well underway, and we hope, through the new platform, to make a real commercial difference to Sharp’s business in what is a crucial time for B2B businesses everywhere.”

Phase one of the project involves replacing its legacy platform, Intershop, scheduled for completion in August 2023. The plan is then to expand that across all of Sharp’s European markets and channels by the end of 2024.

As part of the business’ digital transformation, Sharp has just completed implementing a new modern public-facing website for 19 of its European markets.

The commerce project has been described as the ‘next step’ in a multi-million-euro modernisation programme of Sharp’s customer-facing digital platforms, with the aim of transforming the customer life-cycle experience.

Looking to the future, Sharp will be looking to utilise some of the features and add-ons available to them with Adobe Commerce including promotions and loyalty.

Suzanne Steele, VP and MD for Adobe in the UK, Ireland, Middle East, and Africa added, “when it comes to digital experiences, the expectations of today’s customers are sky-high. Sharp’s new digital platform lays a strong and scalable foundation for the brand to transform its online experience, across all markets and business units.”

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