To coincide with National Handwriting Day today (Monday 23rd), pen manufacturer Sheaffer, will be enlisting the support of a forensic-graphologist in an attempt to reveal much more about people’s personalities. There will also be an additional 10 per cent off outlet prices to encourage everyone to get writing.
The 104-year-old pen maker will channel its inner detective with the help of Adam Brand to celebrate the national milestone in a novel way, which looks to unearth some previously unknown personality traits and trends.
Nicola Shepherd, Trade Marketing Director at Sheaffer said, “National Handwriting Day is a time for us to support the industry whilst getting consumers to get creative. The industry is continually evolving both internally and externally. Sheaffer are setting the trend and leading the way in innovation across our multiple-platforms.
“The wide selection of products on offer in our extensive range shows the changing demands of consumers who want fashion and function in a single pen.
The event will take place at Cross-Sheaffer’s newest store - the McArthur Glen Centre in Swindon from 11am until 3pm. The yearly event, organised by the Writing Instruments Manufacturers Association (WIMA), first began when the organisation aimed to get more people to sit and write as a pastime.
The Cross-Sheaffer outlet store in Wiltshire boasts an array of pens in all shapes and sizes, whilst a stylish selection of notepads and leather goods give shoppers no excuse not to ‘pick-up-a-pen’ on National Handwriting Day.
Additional on-site engraving will allow wannabe writers to add an extra ‘touch-of-class’ to Sheaffer’s sophisticated stationery.
You can get involved with National Handwriting Day by using the #nationalhandwritingday or following Cross’s Facebook and Twitter pages for more handwriting and graphology tips.