Writing brand, Sheaffer, has unveiled the latest distribution arrangement which will see the Scuderia Ferrari by Sheaffer range available in more countries around the world.
Sheaffer’s Scuderia Ferrari writing instruments range are currently available in the UK. The new distribution agreement will mean that the brand will now expand into Pan European, Middle East and African countries.
Nicola Shepherd, Sheaffer’s Trade Marketing Director said, “we are delighted to be further growing our business in these countries, working with partners of many years. The Scuderia Ferrari Collection is inspired by the legendary Scuderia Ferrari race car and we remain thrilled to be working with the Ferrari team. Both the Scuderia Ferrari and Sheaffer brands are synonymous with performance and style which is why we have such a perfect partnership when it comes to creating world-class writing instruments that embody the myth of Ferrari race cars.”
The Scuderia Ferrari Collection, said to be a highly successful range for Sheaffer, will be welcomed by Ferrari enthusiasts, whilst taking performance in writing to the next level. The expanded distribution of the Scuderia Ferrari Collection will now allow the brand to further inspire consumers who admire writing instruments and who have a keen interest in the world of Ferrari race cars.