Sheaffer has signed a deal to sponsor National Stationery Week for a sixth-straight year. The consumer campaign, that takes place on 24th April to 30th April, is a celebration of the written word and all things stationery, encouraging people across the world to continue to celebrate the art of writing by hand.

The brand has been involved with the annual event since 2012, backing the ‘Writing Matters’ campaign from its inception. The signing of the deal marks a headline for Sheaffer, with the launch of three new product developments, including the brand’s first multi-function pen in the Quattro, and a further extension to their range of pens with Italian giant Ferrari in 2016.

Nicola Shepherd, Trade Marketing Director at Sheaffer said, “sponsoring National Stationery Week again provides us with the opportunity to re-engage with consumers in a meaningful way. The campaign is a fantastic way to get our products in front consumers, as well as celebrating the best of our industry.

“The campaign continues to grow whilst yielding bigger and better results. We’re proud to be an integral part of that and we have exciting plans for 2017 that will excite stationery addicts across the globe.”

2017 marks the sixth National Stationery Week and looks to attract the involvement of celebrities, high-profile brands and an online community. In 2016, the event saw half a million pounds worth of coverage from national media outlets, influential bloggers and drive time radio shows.

Tim Willoughby, COO of Ocean Media Group added, “the Sheaffer team have seen that National Stationery Week is the ideal opportunity to present product to consumers in an engaging and varied manner. We look forward to working with them in 2017.”