*shopt and Jisp launch commerce media service

This will give brands full visibility of sales ‘in’ and sales ‘out’ across independent stores in conjunction with leading insights on retailers and shoppers. The data will support the brand’s ability to understand retailer and shopper behaviours more accurately, for the first time in this channel.

This is designed to help brands, retailers, and shoppers to make money and save money through more connected, transparent, and profitable businesses.

Ilann Hepworth, Managing Director, Jisp said, “We’re excited and proud of our new partnership with *Shopt to provide thousands of independent convenience retailers the benefit of powerful retail media propositions at zero cost to them. Our partnership will support getting shoppers back into stores, drive sales, offset rising costs, help shoppers save on their favourite brands, and be rewarded for shopping locally.  Brands will equally benefit from enhanced connected media that will provide 1st party data, ‘in’ and sales ‘out’. Helping brands to drive new ways to grow sustainable distribution, sales and measure ROI whilst supporting small independent convenience retailers.”

Jemma Blaylock, Managing Director, *shopt added, “I am delighted and hugely excited by our partnership with Jisp. Whilst the pandemic triggered the start of significant change in independent convenience, we’re at a pivotal moment in time to provide the connected innovation and insight that brands and retailers urgently need to sell more and save money. Our passionate belief about putting the retailer at the heart of this partnership means we can enable a liquid and agile way of trading, eliminating duplication and waste and ensuring investment reaches retailers and shoppers directly increasing sales.”