• Shred-it becomes a UK business Superbrand

        • Shred-it has announced it has been awarded Business Superbrands status for 2019. Shred-it’s protection solutions and services include secure document destruction, media destruction, branded goods, and uniforms destruction as well as recycling services. It helps businesses to comply with legislation and ensures that customer, employee and confidential business information are protected at all times.

          The Business Superbrands survey has been tracking the perception of a wide-range of business brands in the UK since 2001. This year’s research process, managed by The Centre for Brand Analysis (TCBA) in partnership with Dynata - one of the world’s leading data research companies, evaluated approximately 1,600 brands across 63 categories and involved 2,500 UK business professionals with an expert council comprising 24 senior business-to-business marketing leaders. Only the most highly-regarded brands from each category are awarded Superbrand status.

          All voters were asked to judge brands against the three core factors inherent in a Superbrand: quality, reliability, 
          and distinction. Additionally, brand perception and voting by individuals are also influenced by a range of both short and long-term factors, from the brand’s current profile to its latest marketing activities and new product and service developments, giving a holistic picture of how brands are currently perceived.

          Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands said, “in unsettled times, businesses that are well-regarded and possess a positive reputation benefit from 
          competitive advantage over weaker branded rivals, providing greater immunity against short-term market volatility. Being perceived by buyers and influencers as a leading Business Superbrand is a positive business signal, while also recognition of the hard-work and dedication of the employees of each business attaining Superbrands status.”

          Andrew Johnston, Marketing and PR Director EMEAA for Shred-it added, “in an increasingly competitive market, Shred-it sought a clear point of differentiation to distinguish its offering. Shred-it identified a number of key insights following 
          research of its worldwide customer base which led to the brand’s positioning around the ‘We protect what matters’ strapline. Shred-it protects people, it protects customers, it protects brands and reputations and it protects the environment. This has enabled the brand to better focus its communications around the core idea of protection – the brand’s red thread – which is transferable across markets, sectors, and channels.”

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Cyberpol Solutions partners with Apricorn for public sector data security

          Cyberpol Solutions partners with Apricorn for public sector data security

          Monday 10th Oct 2016 by
          Apricorn has announced an exclusive technology partnership with Cyberpol Solutions (BVBA) to enable Cyberpol Solutions to provide cyber risk management solutions to its clients. The integration with Apricorn will allow public sector organisations to...Read More...
          Ground Labs launches new software to target data theft

          Ground Labs launches new software to target data theft

          Friday 17th Jun 2016 by
          Ground Labs, a company specialising in sensitive data security, has just launched new software called Enterprise Recon 2, a solution aiming to battle against data theft. The platform can be deployed within hours to hunt down more than 100 types ...Read More...

          First ever EU ruling on cybersecurity for essential service providers

          Wednesday 9th Dec 2015 by
          This week, MEPs have met to discuss the future of cybersecurity and have put into place new rules that companies must now meet. Companies that will be effected include health care, finance, banking, transport, water and energy. These sectors must be...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue