With the money raised at this year’s World Kids Colouring Day, STAEDTLER presented a cheque of £19,252 to Plan International on 13th August. 

STAEDTLER supports the aid organisation, Plan International’s project ‘school education for kids in Malawi’ and this year has seen the tenth anniversary of the World Kids Colouring Day. The aim is to promote kids being creative together and at the same time to support children in need. Over a period of two months, children from all over the world sent in their artistic masterpieces around the theme ‘quite typical.’ For each drawing 1 Euro was given to the school project in Malawi. STAEDTLER matched the number of submissions, presenting 21,450 Euros to Plan International. 

The call for participation in the World Kids Colouring Day reached kids, school classes and organisations all over the world. In total, STAEDTLER received 21,450 submissions from more than 14 countries in Europe, Africa and Asia. Kids between 3-11 years could participate individually or in groups. 

With the theme ‘quite typical,’ this year’s World Kids Colouring Day focused on cultural characteristics that children come across in their everyday lives and that decisively shape them. The kids decided what they considered quite typical. 

Wolfgang Porschen, Managing Director responsible for marketing and fundraising at Plan International Deutschland said, “we are very pleased that STAEDTLER supports our school project in Malawi. We are impressed by the children’s participation. In this way, they play a large part in sustainably improving learning conditions at elementary schools in Malawi.” 

With the amount from STAEDTLER, the two elementary schools Mkoma and Malika in the south of Malawi can be expanded and refurbished in order to improve learning conditions in the long term. Currently, only very poor sanitary facilities are available to Malika’s 2,574 pupils. With up to 160 pupils per class, the children moreover sit on the floor during lessons in completely overcrowded classrooms. The children and the region will sustainably profit from an improved educational standard. Plan International has for many years been committed to the education and development of children. The aid organisation moreover finances sustainable aid projects in more than 51 countries in Africa, Asia and Latin America. 

Axel Marx, CEO of STAEDTLER Group added, “as an internationally operating company, it is also in our interest to support the well-being of children throughout the world. We are looking forward to many further World Colouring Kids Days in order to support important charity projects in the future.”