Site Logo

STAEDTLER launches new advertising campaign for BTS 2018

STAEDTLER has unveiled an outdoor advertising campaign to support its product range during the crucial BTS (Back to School) period. Over 700 outdoor sites, both digital and static, will carry the campaign across the UK during the weeks leading up to the new school year.

With the strapline 'Draw your future, earn your stripes', the creative treatment features a series of school pupils imagining and drawing their dream job, using the iconic yellow and black striped Noris pencil to envision their future. Featuring real schoolchildren from secondary schools around STAEDTLER's Pencoed headquarters, the children's dream jobs range from astronaut, judge and explorer through to chemist, chef and doctor.

The six sheet posters will appear at sites carefully chosen for their proximity to a STAEDTLER stockist and are expected to reach over 25 million adults, a third of whom have children in the target age group. Over the campaign period, it is anticipated each person will view the posters an average of 7.7 times.

To extend and boost the campaign in-store, STAEDTLER is offering freestanding display units, available free of charge. Designed to continue the outdoor theme, the units feature the Noris pencil prominently on the same bright yellow background. The displays will be stocked either with STAEDTLER's recommended mix of best-selling BTS lines or with a selection of products specified by the customer.

Finally, new for BTS 2018 is a specially created series of Noris stationery sets, further supported by a free consumer prize draw every month to win a Samsung Tablet and Noris product bundles.

Company Details

STAEDTLER UK LTD

1st Floor
31 Old Field Road
Bocam Park
Bridgend
CF35 5LJ
UNITED KINGDOM

01656 778668

www.staedtler.co.uk

More News
1 month ago
How to prepare for the new changes to employment laws
Employment laws are due an overhaul in April, with changes to flexible working, request amends, and protection for new parents and carer's leave, among other changes. Vivek Dodd, CEO of Skillcast, warns that failure to comply could result in serious consequences.
1 month ago
British Safety Council Keep Thriving workshop to take place in Cardiff
As part of its charitable work, British Safety Council is offering SMEs and micro-sized organisations in Cardiff the chance to attend a 3-hour workshop, delivered by its Being Well Together experts, completely free of charge to explore how to develop a well-being strategy.
1 month ago
Mitel appoints new SVP and Head of International Region
Mitel, experts in business communications, has announced the appointment of Simon Skellon as SVP and Head of International Region.
1 month ago
VIPRE Security Group appoints new General Manager of Business Security Division
VIPRE Security Group, a cybersecurity solutions provider, has appointed Usman Choudhary as General Manager of its Business Security Division, encompassing VIPRE EDR and Advanced Threat Protection for Email, SafeSend for Email, and Inspired eLearning security awareness training.
1 month ago
Ascentae unveils smart workplace experience centre
Ascentae, a UK-based workplace solution and value-added distributor, has announced the opening of a new Experience Centre in the heart of Clerkenwell, London.
1 month ago
IT at forefront of sustainability efforts, but lacks proper tools and expertise
A report commissioned by OpenText has found that IT departments are playing a major role in achieving corporate sustainability objectives and cited the lack of innovative tools and expertise as the primary challenges they face in meeting those goals.
1 month ago
Harrison provides bespoke manufacturing services to B&Q stores
B&Q set out to find a partner that could provide a range of display components, including a new-look dump bin. While the products had already been designed by B&Q, Harrison was invited to tender for the project at a later date.
1 month ago
Leyard Europe LED supports new educational exhibition
A 4K CarbonLight VX LED screen from Leyard Europe forms the heart of a new inspirational and educational exhibition at the headquarters of the European Molecular Biology Lab (EMBL), Europe’s flagship laboratory for research into life sciences.
1 month ago
Crawley Town Centre BID invests in AI visitor behaviour platform
Crawley BID has invested in Place Informatics Visitor Behaviour Platform to help understand, manage, and improve town centre services and events.
1 month ago
Viking re-establishes presence in Ireland
Office supplies reseller Viking is re-establishing its presence in Ireland with the opening of a distribution centre in Dublin, the development of a local sales team, and the creation of a local customer service centre.

Login / Sign up