Survey shows culture shifts and technology innovation for new digital norm

Nutanix has announced the findings of the recently commissioned IDC CXO Survey, outlining that while companies are building better digital habits and systems, a shift is needed from digital culture to value realisation. Surveying leaders across EMEA, the IDC InfoBrief, sponsored by Nutanix, From Digital Culture to Value Realisation showed that 84 per cent of IT leads in EMEA are under pressure to deliver on digital transformation (DX) strategies, and 90 per cent of organisations in EMEA recognise that having a digital-first approach is now a must-have. 

The survey shows that translating digital investments into new revenue streams is a top priority for EMEA organisations, as is data and innovation. Yet respondents believe the onus can no longer rest solely on the shoulders of the IT department and need to be embraced by the C-suite as globally we come to terms with what a digital culture, digital infrastructure, and digital-first means to an organisation. 

Sammy Zoghlami, SVP EMEA at Nutanix said, “with the pandemic accelerating the rate at which companies have invested in and deployed digital solutions, IDC predicts that in 2022 more than half of the global economy will be based on or influenced by digital solutions. Digital-first not only requires a system rethink, but it also requires a corporate mindset where all C-suite executives see their digital technologies as the catalyst for business growth. The survey clearly states that organisations must consider potential challenges and costs when running multiple cloud instances, highlighting the ongoing need for better multi-cloud management, and streamlined deployment to avoid cloud sprawl.”

Key findings from the survey revealed: 

Turning investments into revenue - Over 64% of EMEA organisations say they have a digital strategy in place. Still, only 3% say they have an enterprise-wide digital strategy that has led to new revenue streams.

From IT to C-suite - Out of the respondents questioned, at least 47% say that the sign-off belongs to a CXO different from a tech lead for their DX initiatives. 

Shaping digital culture - When asked what measures DX leaders are considering to transform the organisation’s culture effectively, the following three were ranked the highest: promoting change in management awareness, redefining the missions and evaluations of existing businesses and new businesses, and promoting behavioural change in individuals by renewing the company’s purpose and action guidelines.

Key pillars for shaping digital culture - According to the survey, three key pillars stand out in how C-suites must cooperate to create the digital culture, using the cloud as the enabler for all three digital culture streams. These are value economics, data-driven innovation, and the future workplace.

Andrea Siviero, Associate Research Director, IDC added, "customers no longer just want infrastructure solutions that help them reduce costs today. They want solutions that offer them the flexibility to traverse multiple hybrid cloud environments while cutting operating costs in the long term. As much as embracing digital-first systems requires a culture shift, it still requires a technology makeover so that a business can innovate, partner, and explore new revenue streams. Looking ahead, those that invest in people, innovate on data, and automate processes, will have built the business resilience needed by the modern enterprise."

More News
1 day ago
Canon aims to inspire large format graphics community at FESPA 2022
Canon will be helping print service providers (PSPs) and print factories to ‘Make It BIG’ by being bolder and leaving a more lasting impression on their customers. The ‘Make It BIG’ campaign has been developed for this year’s event as a continuation of Canon’s ‘Make It’ drive to help print professionals boost business growth, optimise performance, and maximise new opportunities in large format graphics.
1 day ago
Sharp introduces Synappx Collaboration Hub for hybrid meetings
Sharp has announced the forthcoming launch of Synappx Collaboration Hub, a smart subscription service that aims to simplify the meeting experience, addressing the changing needs and challenges of hybrid meetings.
2 days ago
Harrods achieves total paper towel sustainability with Banner
Luxury department store, Harrods has diverted tonnes of its used paper hand towels from general waste.
4 days ago
Marsden Building Society chooses Avaya Cloud Office
Avaya, experts in solutions to enhance and simplify communications and collaboration, is providing Marsden, Lancashire’s largest building society, with its Avaya OneCloud UCaaS solution for more agile, flexible, and scalable communication.
4 days ago
New DURABLE RISE to tackle remote working ergonomics
DURABLE is launching a solution in the form of the laptop stand RISE. The stand ensures that the device is at the perfect height, it also makes it possible to work ergonomically with an external keyboard and mouse or a second monitor. The infinitely height-adjustable stand is available now.
4 days ago
Kodak Alaris enhances i4000 Series Scanners
Kodak Alaris has enhanced its Kodak i4000 Series Scanners. The Kodak i4650 and Kodak i4850 Production Scanners now deliver faster scanning speeds of up to 160 pages per minute (ppm).
5 days ago
Fax remains a pervasive technology in the office
Fax remains a pervasive technology, powering many of the things we all rely on from finance and insurance, to buying a house, and healthcare, and forgetting the food on our plates. This is according to the latest research from eFax, the cloud-based fax solution for businesses.
1 week ago
Getting data right key to digital transformation
Data is the key to transforming any business. Accelerated by COVID-19, businesses have started to become more data-driven and embrace digital transformation strategies. Failure to understand data, what a business has, and what a business needs, is compromising far too many digital transformation plans, and leading businesses to waste years on projects that ultimately, will never deliver.
1 week ago
Cheetah Digital helps football leaders win loyal fans with data
Recent UK research suggests that data will now have a more important role in fan engagement than ever before. Sports clubs are now re-evaluating how to future-proof their strategy to attract and retain loyal fans.
1 week ago
Dynabook extends Satellite Pro C40 range with AMD Ryzen processors
Dynabook Europe has announced the expansion of its Satellite Pro C40 range to include AMD Ryzen 5 and 7 series processors with Radeon Graphics, broadening its range of budget-conscious business laptops.

Login / Sign up