Thames Card Technology has completed a project with Tesco to launch the UK's first contactless loyalty card programme. The completely redesigned Clubcard increases security and value for customers, and gives Tesco greater brand recognition and actionable data. Several million cards are now in the hands of customers and many more will be issued over the coming months.
With 66 per cent of global shoppers enrolled in loyalty programmes and cardholders spending between 12-18 per cent more than other customers, loyalty schemes are a key differentiator for UK retailers. To make the new Clubcard stand out a new PVC core colour was developed which was carried onto the design of the Clubcard's companion loyalty keyfob. Customers can use the card in three different ways at the point of sale, either tapping using contactless, swiping the magnetic stripe or scanning the barcode.
Simon Pepperdine, Tesco Clubcard Project Manager said, "Tesco Clubcard is one of the most uniquely helpful things we do and it's our way of saying thank you to our customers for shopping with us. We've listened to customers and we're delighted to have made Clubcard even simpler and easier to use by working in partnership with Thames to introduce a brand new contactless card."
Paul Underwood, Managing Director of Thames Card Technology added, "this project is a milestone for Thames, Tesco and UK loyalty. Contactless payments are proving to be a huge hit with consumers so it's exciting to apply its security and convenience to loyalty. The brief required a number of technologies and design innovations to come together in a short time for an extremely large, high-profile launch. As the strategic partner of choice for UK loyalty cards, we put our team to work on getting the new colour for the card core just right and brought in a suite of new machinery. Millions of Tesco Clubcards have now been issued from our secure bureau and I can't wait to start using mine."
Thames has now completed the personalisation, processing and issuance of 750,000 card packs per week over the course of the project for Tesco.