As part of the Sustainable Markets Initiative, HRH The Prince of Wales has announced the ‘Terra Carta’ – a charter that puts sustainability at the heart of the private sector. The Terra Carta sets out a ten-point action plan for businesses reflecting HRH’s year convening ‘coalitions of the willing’ across industries around the world.

Speaking at the One Planet Summit in Paris, The Prince is making an urgent appeal to private sector leaders around the world to join this endeavour and to give their support to the Terra Carta.

The Terra Carta is based on a series of recommendations developed over a year of HRH convening ‘coalitions of the willing’ among global business leaders across industries in almost every sector, challenging them to identify ways to set our planet on a fundamentally more sustainable trajectory. Together, they have developed a charter of ambitious, but practical action aimed at building a truly sustainable future.

The Terra Carta further aims to unlock the catalytic potential of consumer demand, and to drive investment into solutions (Nature-based and engineered) that address the climate and biodiversity crises. 

Over the next ten years, the Terra Carta will be updated and reported on annually by HRH’s Sustainable Markets Initiative in order to reflect the rapid pace of change and continuous progress being achieved around the world.