• Total Office’s John Thurgood on establishing a strong corporate identity

        •  

          With over 50 years’ experience in the design and print of office stationery, Total Office’s John Thurgood shares some of his insight into establishing a strong corporate identity.

          “Often, a potential client’s first contact with a company is through a business letter or business card, so it’s important that your business stationery is consistent with your brand. Think carefully about your brand’s colours, and how you use them in the design of every stationery item. Don’t be afraid to experiment, sometimes pulling a colour here and mixing a colour there will create a striking result without breaking the brand.

          Many of our clients favour a simple, stylish design with elements of clean white space, these designs are great for helping your message stand out. A few years ago, many people were keen to fill their business cards and headed paper with QR codes and social media icons, while it’s great to highlight many ways in which to clients can connect with you, be selective, a design that is too cluttered will distract clients from paying attention to the crucial things on the stationery, such as contact information.

          Believe it or not, selecting the right material can make or break your business stationery, it’s incredible how the same design can have such a different impact on different card or paper stock. Don’t try and cut cost by cutting down on the quality of your paper, if you received a letter of introduction that was printed on cheap quality paper, and stuffed in a mismatched envelope, what would that tell you about the sender? If you were passed a tatty business card with curled edges what impression would that leave? A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to improve the perception of your business in the mind of a potential client.

          With so many different options of print and paper stock available, it’s important that you select an option fit for purpose, and a good printer will spend time explaining the options and providing you with samples to help you make more of an informed decision.”

          For more information about Total Office’s print services contact the account management team on 020 7536 2345. 

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Retailers still too complacent about digital transformation

          Retailers still too complacent about digital transformation

          Tuesday 20th Jul 2021 by clareb
          New research has revealed that the retail industry is dangerously underestimating the role that technology will play in building a sustainable operation that can thrive in the face of future pandemics, climate crises, and economic and political insta...Read More...
          UK workers hesitant to return to the office

          UK workers hesitant to return to the office

          Monday 19th Jul 2021 by clareb
          New research commissioned by Chargifi has revealed that despite restrictions being lifted, office workers in the UK are resistant to a full-time office return. The survey of 1,500 UK and US office workers found that over half of British workers...Read More...
          Hybrid working - don’t fake it to make it

          Hybrid working - don’t fake it to make it

          Wednesday 7th Jul 2021 by clareb
          Hybrid working should be viewed as one positive outcome of the pandemic, an opportunity for companies to revolutionise working practices and empower employees to improve their work-life balance.  Dan Harding, CEO, Sign In App explains...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue