• UK shoppers more likely to be positive than negative in online reviews

        • According to research from reviews and customer insights company, Feefo, 71 per cent of UK shoppers will go online to leave a review if they have had a good experience of a product or service, but only 52 per cent go online after a bad experience.

          The findings were revealed in a survey examining attitudes to online reviews among 2,000 UK consumers. It found that the most common subjects for reviews are restaurants (48%), followed by electronic goods (46%) and holidays (45%).

          Matt West, CMO at Feefo said, “it’s quite refreshing to see that for UK shoppers the positive outweighs the negative when it comes to sharing reviews online. Yet although it’s great to be praised, no business need ever fear bad feedback. With advanced technologies such as sentiment analysis, all reviews become a hugely valuable source of insight into how a business is performing and where improvements can be made.”

          Exploring the future of reviews, the research found that 91 per cent of respondents want to save themselves time by having multiple reviews for a single product summarised, while 75 per cent would like to see product ratings left by friends and family.

          And although written reviews remain most popular, there is increasing demand for video and voice reviews. 51 per cent said they would be more likely to buy a product if they could view a video review and 54 per cent are interested in listening to voice reviews.

          Matt added, “whatever the method, consumers know what they are looking for in reviews, so businesses need to respect that and provide them with honest, verified, but not filtered reviews they can rely on.”

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • 2/3 European businesses to increase IT spend in 2021

          2/3 European businesses to increase IT spend in 2021

          Tuesday 11th May 2021 by clareb
          Dynabook Europe has revealed the results of its new research report, ‘The Hybrid Shift: Managing an increasingly remote workforce’, which shows that 65 per cent of European IT decision-makers have access to increased IT budgets this year ...Read More...
          Totality Services marks World Password Day with top tips

          Totality Services marks World Password Day with top tips

          Thursday 6th May 2021 by clareb
          Since 2013, the first Thursday of May each year marks World Password Day, promoting better password habits to stay safe online. With so many people working at home due to the ongoing pandemic, often without the IT support and protection provided...Read More...
          How remote working has changed issues faced by women in the workplace

          How remote working has changed issues faced by women in the workplace

          Wednesday 28th Apr 2021 by clareb
          Research from Yoppie has found that while remote working has improved pressures around appearance and PMS for women within the workplace, issues of fair representation and equal pay remain prevalent.  When surveyed by Yoppie...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue