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Viking unveils immersive general catalogue

Viking Group Europe has unveiled its latest general catalogue, featuring a new look. Released in September, the catalogue allows customers to envision their ideal workspaces, creating an immersive experience.

Available in English, German, Dutch, and French, the catalogue invites the customers to embark on a journey exploring the five key elements that make a workspace enriching. Throughout its pages, the catalogue showcases a distinctive continuous line art style, inspired by the likes of artists such as Pablo Picasso and Keith Haring.

This approach enables adaptable, diverse, and flexible interpretations of the illustrations, creating relatable narratives and enabling viewers to picture themselves in the ideal office environment depicted in the catalogue.

In September 2023, Viking celebrated the launch of multiple showrooms, providing customers with an immersive first-hand experience of the company's diverse selection of workspace solutions. This move is in line with the company's ongoing Turnaround program, designed to enhance customer experiences and boost overall performance. The catalogue acts as a complementary layer to this customer-centric vision, allowing customers to immerse themselves in the ideal workspaces curated by Viking.

In addition to its innovative design, the general catalogue provides readers with an in-depth exploration of Viking's product range. Featuring a look at the expanded furniture assortment, the catalogue showcases an array of contemporary and functional office furniture designed to transform workspaces into inspiring hubs of productivity and comfort. The catalogue also unveils a selection of new products in the office supplies category, including technology, ergonomic accessories, and sustainable stationery options.

The general catalogue has been distributed to customers in the United Kingdom, Ireland, the Netherlands, Germany, Belgium, Switzerland, and Austria.

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