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Workplace gifting start-up hits user milestone

Workplace gifting start-up Thankbox has hit a milestone of 100,000 users. The Edinburgh-based company was launched in 2020 by husband-and-wife Valentin and Tsvetelina Hinova.

The employee appreciation platform allows businesses to celebrate events such as birthdays, anniversaries, maternity leave, and retirements by gathering collections and leaving messages remotely. The platform is also used in schools, to arrange for classes to organise collective gifts for teachers, as well as by clubs, organisations, and communities.

As well as adding several new features in the past year, including the ability to split the cost and a new layout format, the company has also introduced flower delivery services in collaboration with one of the UK's leading florists, Bloom and Wild.

Tsvetelina Hinova said, "We've sent more than 100,000 Thankboxes, collected over 2.1 million messages, and have issued over £ 5.5 million worth of gift cards since we launched in 2020. The growth of remote and hybrid working, during and after the pandemic, has undoubtedly helped to facilitate our rapid growth.

“The reality of modern, globalised workforces is that colleagues in the same company are often working in different countries and even continents, but they celebrate each other’s life events and landmarks just the same.

"The days of the office junior going round the office asking staff to sign a card and drop notes and coins into a polythene bag, are gone. In today’s world, it’s just too bothersome and, in many cases, not feasible. Now workplaces are able to do everything remotely. Every member of staff can access Thankbox, donate money for a gift, and leave a written, video, or audio message without leaving their desk.” 

The company won successive Scottish Edge grants in 2021 and 2022, worth a combined £60,000. 

Valentin added, “to date, we have barely scratched the surface. The platform can be used for various occasions, not limited to traditional birthday or farewell cards but also for weddings, maternity leave, sympathy cards, new baby celebrations, get-well-soon wishes, and even office-related events such as employee appreciation and bonuses at Christmas.

“We also see the teachers’ gift market as a significant opportunity to capitalise on the timing of Christmas and the school year-end, with the potential to provide a solution for both parents and teachers.

“The platform aims to alleviate the social pressure and embarrassment associated with giving or receiving inappropriate gifts, as well as offering a sustainable and eco-friendly alternative to traditional paper cards and plastic gift cards.”

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